Rapala.com Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools

Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140...

Rapala.com Overview

Rapala.com is the official website of Rapala, a global brand in the fishing industry. As per its title, it offers products from all the Rapala brands. The layout of the website is simple and easy to use, with the main menu located at the top of the page. The menu comprises several categories such as Shop By Category, Brands, Species, Resources, and Sale. The website caters to customers with varying levels of fishing experience, from beginners to seasoned anglers.

Shop By Category allows customers to browse products by lures, knives, tools, line, hooks, and other accessories. The Brands section displays all the Rapala brands and their products, and the Species section provides customers with information on the right equipment for specific fish species. The Resources section consists of several articles, tips, and videos on fishing techniques, gear maintenance, and new products. The Sale section features discounted items from Rapala brands.

The website is optimized for total user experience, and the page loads quickly. However, according to PageSpeed Insights, the website score is low, which means that there is room for optimization on several fronts.

Regarding the family-friendliness of the website, the content is neither explicit nor violent, and there are no age-restricted products. Therefore, the website can safely be considered family-friendly.

In conclusion, Rapala.com is an efficient and comprehensive website that serves the needs of fishing enthusiasts worldwide. The website is functional, informative, and easy to navigate. However, there is room for improvement in terms of page speed, which can be a hindrance to seamless browsing experiences.

Rapala.com Rank Summary

Global Rank

255,132

Average Load Time

1.91sec

Links In Count

640

Website Value

$46,036

Audience Geography. Where are rapala.com visitors located?

Country	Visitors
United States US	61.6%
Turkey TR	1.8%
Russian Federation RU	0.9%
Other	35.9%

Country	Pageviews
United States US	47.6%
Turkey TR	2.6%
Russian Federation RU	1.2%
Other	48.2%

Country	Rank
United States US	69860
Turkey TR	107239
Russian Federation RU	440219

Where do visitors go on rapala.com?

Subdomain	Pageviews
rapala.com	97.73%
other	2.27%

Subdomain	Pageviews per User
rapala.com	3.2

Subdomain	Reach
rapala.com	94.62%

How popular is rapala.com?

Period	Global Rank	Global Rank Delta
past 3 months	255132	-7897
past month	230925	-73972
past week	301001	49475
yesterday	230004	-85804

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	258099	-12953	16	9%	3	4%
30	233983	-59639	19	30%	3.1	-8.036%
7	291684	-31355	15	10%	3.4	70%
1	240560	10763	2	-11.88%	3	-49.914%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	271854	-5979	2	5%
30	248012	-86742	22	40%
7	336176	86089	16	-32.49%
1	245791	-187029	2	80%

Rapala.com Website Safety

Overview

Last Updated: 01/11/2026

Overall result - rapala.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/25/2025

rapala.com is safe.

Norton ConnectSafe evaluates rapala.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 11/08/2016

rapala.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

rapala.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/25/2021

rapala.com is safe.

McAfee assesses rapala.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze rapala.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/10/2019

rapala.com child safety is very good.

The WOT calculates reputation of the rapala.com. This reputation system receives ratings from users and information from third-party sources, assesses the rapala.com for safety features and confirms, whether rapala.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	rapala.com
Issuer Organization	Let's Encrypt
Issuer	E5
Algorithm	ecdsa-with-SHA384
Valid form	01/15/2025
Expiration	04/15/2025
Signed	Certificate is not self signed
Additional Domains	rapala.com

Rapala.com Rank History

Alexa Rank shows how popular rapala.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If rapala.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to rapala.com and pageviews on rapala.com over the past 3 months.

Rapala.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 16509

ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 12/25/2025

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Rapala.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: RAPALA.COM
Registry Domain ID: 1344863_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2022-12-22T17:16:08Z
Creation Date: 1996-01-27T05:00:00Z
Registry Expiry Date: 2025-01-28T05:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: UDNS1.CSCDNS.NET
Name Server: UDNS2.CSCDNS.UK
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-10-11T06:43:15Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
rapala.com	205.178.189.129	3600

Host	MX Record	Priority	TTL
rapala.com	mx1.netsolmail.net	10	7200

Host	NS Record	TTL
rapala.com	ns5.worldnic.com	7200
rapala.com	ns6.worldnic.com	7200

Host	TXT Record	TTL
rapala.com	google-site-verification=jP2ob2Nm0pBM8OrTcabK72DRopvPyNAfDTyEWPashHU	7200
rapala.com	V=spf1 include:hostaccount.com ~all	7200
rapala.com	spf2.0/pra include:listrak.com ~all	7200
rapala.com	google-site-verification=Uvop90emamwZsqE8EO_CIOsHZSfj7dhD2f-GQ43---Q	7200
rapala.com	v=spf1 a mx include:cmail1.com ?all	7200
rapala.com	8D7E-0FED-AADD-12F5-0412-1A01-A2A5-23F6	7200
rapala.com	google-site-verification=0L8WNLGcD37oLhbFbZ2DYnasF5wsie4XkjcO-kiutfg	7200

ns5.worldnic.com
TTL: 7200
Email address: namehost.WORLDNIC.com
Serial: 119061211
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum: 3600

Rapala.com HTML Check

HTML Validation Tool

Errors

Almost standards mode doctype. Expected “<!DOCTYPE html>”.

Duplicate attribute “rel”.

Bad start tag in “img” in “head”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “noscript”.

A “link” element must not appear as a descendant of a “body” element unless the “link” element has an “itemprop” attribute or has a “rel” attribute whose value contains “dns-prefetch”, “pingback”, “preconnect”, “prefetch”, “preload”, “prerender”, or “stylesheet”.

Stray end tag “head”.

Start tag “body” seen but an element of the same type was already open.

Element “style” not allowed as child of element “body” in this context. (Suppressing further errors from this subtree.)

Stray end tag “span”.

Rapala.com Desktop Performance

Last tested: 11/07/2018

Desktop Speed

51%

Minify JavaScript

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Avoid landing page redirects

Optimize images

Enable compression

Minify CSS

Leverage browser caching

Reduce server response time

Minify HTML

Desktop Resource Breakdown

Total Resources	121
Number of Hosts	18
Static Resources	84
JavaScript Resources	27
CSS Resources	14

Rapala.com Mobile Insights

Last tested: 11/07/2018

Mobile Usability

98%

Size tap targets appropriately

Mobile Speed

35%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Avoid landing page redirects

Optimize images

Enable compression

Minify CSS

Leverage browser caching

Reduce server response time

Minify HTML

Mobile Resource Breakdown

Total Resources	116
Number of Hosts	18
Static Resources	78
JavaScript Resources	27
CSS Resources	14

Rapala.com Common Typos

www.rapala.com
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www.rapala.org
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www.rapala.con

Rapala.com Official Rapala® USA Site | Lures, Fillet Knives & Fishing Tools

Rapala® has been the world's favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140...

Rapala.com Overview

Rapala.com Rank Summary

Rapala.com Website Safety

Rapala.com Rank History

Rapala.com Hosting Information

Rapala.com Domain Registration and Settings

Rapala.com HTML Check

Rapala.com Desktop Performance

Rapala.com Mobile Insights

Rapala.com Similar Audits

Rapala.com Common Typos